In 2020, TUFF partnered with NextGen Youth Sports Media to present an award to Northeast Ohio’s best youth football player. The award is presented annually at a red carpet ceremony with hundreds in attendance. This free ceremony is one of the Organization’s biggest drivers for name awareness and brand recognition in the Cleveland community. This event was created to highlight the achievements of Cleveland youth football student athletes and their families. TUFF creates unforgettable memories for finalists who join a “Heisman-like” lifelong brotherhood. All finalists participate on teams that play in the Cleveland Municipal Football League – a league with a storied history of providing youth a regimented outlet for athletic participation. We leverage our relationships with connections throughout the sports world to provide the finalists with advice not only for football, but for life beyond sports.